Markus BaerschA Better Solution For GA4 Data Capturing? Replacing gtag.js With walker.jsIf you bet on Google Analytics 4, you can hardly avoid the standard method of data capturing in the browser: gtag.js. Neither with direct…Dec 27, 20222Dec 27, 20222
Markus BaerschBuild a GA4 Rollup Property Using Serverside Google Tag ManagerWith no data views in GA4 and data streams not flowing into multiple GA4 properties: How can a rollup view be created — without using…Aug 4, 20221Aug 4, 20221
Markus BaerschAttribution Problems in SPAs: Solutions and CaveatsModern websites are often built as a “Single Page Application” (SPAs). This is especially the case in ecommerce. Instead of the old “here…Jun 6, 20211Jun 6, 20211
